Passion – Yellow Rose Core Values

In case you haven’t read the first two blog posts about Quality and Service, I highly recommend you do that. This is a series after all! 

Let’s talk about our third core value.


“A strong and barely controllable emotion” or “a strong liking or desire for or devotion to some activity, object, or concept.”

“Strong liking” is doesn’t quite do our emotions towards our pursuit to serve others, or Yellow Rose in general. 

This isn’t just a strong liking. It’s not just a desire. I’m convinced that somewhere in our DNA, there’s a strand shining bright yellow made entirely of roses that glows like a fire with every breathe we take (and it happens to be shaped like Texas!).

It’s not just a devotion… This is a way of life. This is what we have devoted ourselves to as a career. It’s not a side-gig or a hobby.


There is nothing we would rather do day in and day out than work with the most kick-ass people around (hint hint… that’s you).

Passion isn’t a word we take lightly or throw around without meaning. We mean it in the most authentic way possible. We have a genuine PASSION for people and fitness. If you’ve ever been in one of my classes and seen me get fired up over fitness (which tends to happen just about every time I coach), you know that it’s a strong and barely controllable emotion.

But our passion isn’t just about fitness, health, wellness…. Our passion is about something more. Our passion is the PEOPLE. Our passion is YOU.

Another way to say it: love. (Aww, kind of sweet kind of cheesy?)

There’s a genuine love that went into creating, designing, and building this place. There’s a sense of love and gratitude that is put forward towards every single one of our current, past, and future members. We’ve got love for you, because we love what you’re doing, we love your goals, and we love that you trust us to help get you there.

I couldn’t imagine waking up and doing anything other than working with the focused and determined members of Yellow Rose. It’s a passion that I hope to continually share with everyone personally, and as a business, we will strive to positively impact your life.

-Clark Hibbs


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