CFYR Core Value – Quality

CFYR Core Value – Quality 

“What are the core values of CrossFit Yellow Rose?” 

It really is a tough question… not necessarily tough as far as identifying what we stand for, but tough to articulate and present. After lots of thought and tons of conversation, here is what we have decided. 

  1. Quality
  2. Service
  3. Passion
  4. Positivity
  5. Growth

These, currently, are the 5 core values of CrossFit Yellow Rose. These may change and morph over time, but as of right now, this is what we stand for and represent. Today, I’d like to talk about the first word, Quality. Tomorrow, we’ll talk service, then passion, and so on and so forth.


“the standard of something as measured against other things of a similar kind; the degree of excellence of something.”

I think the latter half of that definition is what really speaks to us. “The degree of excellence of something.” Our something being our core product, CrossFit classes and coaching. To go a bit further with that, our product is also our facility, equipment, and the overall experience of our members.

Quality for us, is not a way to measure against other things or other gyms. Quality is the ONLY way we know how to operate. Our classes – quality. Our equipment – quality. Our coaching – quality. In every decision we make, and every action we take, we ask ourselves, “Is what I’m about to do of the utmost quality?” “Is what I’m doing going to exemplify excellence and quality?”

You could say the word quality is a check for us to make sure we aren’t slacking off and to make sure we are working as hard as humanly possible. We strive to make everyone’s experience in the gym the best they’ve ever had. Without a way to check yourself and hold yourself accountable, it’s very, VERY easy to slack off and work less. You know, take the easy way out.

That simply will not be the case at CrossFit Yellow Rose. We do not let you take the easy way out in your workouts, so you can be absolutely sure we will not take the easy way out in our coaching and day to day operations. Quality is at the top of our core values because it sets the tone for each and every day. Quality is our north star, our beacon of excellence, and our way to deliver the experience that you deserve.

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” – Aristotle

Replace “excellence” with “quality,” and Aristotle is speaking our language.

Quality is the guide for us at CrossFit Yellow Rose. We hope to continually impact your life at a quality level.

-Clark Hibbs



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